“Some seem to mistake a broker for a trader. A trader buys goods and put it on stock whereas a broker buys when he gets the order from the customer”, says Didrik Bech, CEO at Elmatica when explaining why Elmatica has chosen to call themselves a broker of PCB, not a supplier that many of their competitors do.
“At Elmatica we are true to what we are and what services we deliver. We are a broker of PCB, the customers extended hand offering simplicity in the purchasing process, with transparency towards our customers regarding documentation, data, and what we do”, says Bech.
Last week Bech was interviewed by Judy Warner from Altium, for the section: RealTime with … IPC, at IPC APEX EXPO in San Diego. They discussed the role of Elmatica in the industry,
how they are involved in the purchasing processes and also discovered that Bech is the third CEO at the printed circuit broker, during a period of nearly 50 years.
Quite impressive, indicating a passion and stability in an experienced company, features that are passed over to the customers as well.
“Our mission is to complete the customers purchasing process, also on behalf of the manufacturers getting their input on challenges they have with customers, and where we can support them, says Bech.
See the full interview here.